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Try out PMC Labs and tell us what you think. Learn More. There is growing concern about young people's exposure to sexual content through television and other electronic media and about its potential effects on their sexual attitudes, beliefs, and behaviors. Researchers have documented the growing prevalence of sexual talk and portrayals of sexual behavior in televised media, as well as associations between adolescent viewing patterns and their sexual activities.
We reviewed the current scientific literature on adolescents and sex in the media—using searches of MEDLINE—and the psychological and media literature. The emphasis was on rigorous research and included accessing the expertise of health care professionals and other knowledgeable sources on the media. The available research does not adequately address the effects of exposure to sexual content in the media on adolescent beliefs, knowledge, intentions, and behaviors.
Similarly, research on sexual content of the Internet, in video games or other handheld devices, or in the multitude of other electronic media has been scant. Although sexual content in the media can affect any age group, adolescents may be particularly vulnerable. Adolescents may be exposed to sexual content in the media during a developmental period when gender roles, sexual attitudes, and sexual behaviors are being shaped. Analyses of broadcast media content indicate that, on average, teenaged viewers see incidents of sexual behavior on network television at prime time each week, 8 with portrayals of three to four times as many sexual activities occurring between unmarried partners as between spouses.
Survey data show that adolescents' access to and use of media as sources of information are substantial. In a national study, 8 high school students reported an average of 2. Policy makers and health professionals have long been concerned about premarital sexual activity in the teenaged population and the risks of pregnancy and sexually transmitted diseases, including infection with the human immunodeficiency virus HIV. Among adolescent girls in the United States aged between 15 and 17 years, 75 per 1, become pregnant each year, 18 a rate two to seven times higher than rates in other industrialized nations.
What we know about the potential effects of televised sexual content on adolescents is based largely on content analyses of media that quantify levels of sexual material and track trends from year to year.
In addition to content analyses, correlational studies have linked sociodemographic factors for example, sex, age, and ethnicity to adolescents' viewing preferences and to their understanding and interpretation of sexual material in the media.
Findings indicate that adolescent girls choose network television programs with sexual content more often than do adolescent boys 25 and spend more time watching it, often in the company of parents. Other research indicates that ethnicity plays an important role in media viewing choices. Compared with their white peers, African Americans spend more time watching television, are more likely to choose fictional programming with African American characters, and are more likely to perceive those characters as realistic. Age or stage of development also influences comprehension and interpretation of sexual content.
In a study of sexual innuendo on television, 29 year-old youths were less likely to understand suggestive material than and year-olds. We could not find comparable studies of developmental influences on boys' understanding and interpretation of sexual content. A few studies have assessed the associations between the degree and nature of adolescent exposure to sexual content and their sexual attitudes and behaviors.
A recent study of African American girls aged 14 to 18 years found that teens with either multiple sexual partners or a history of sexually transmitted infections reported a higher rate of viewing television shows that depicted women as sexual objects or prizes. Brown and Newcomer 34 found that television viewing patterns differed by the sexual status of the adolescent virgin versus sexually activewith sexually active teens viewing more television with a high level of sexual content. Determining whether exposure to sexual content encouraged sexual experimentation, or vice versa, was not possible.
This is a key unanswered question because of the lack of longitudinal research in this field. Many theories have been advanced to explain the effects of media on behavior. Research on exposure to violent content in the media provides some support for these views. Other promising work appears in research on televised alcohol advertising and adolescent drinking. Rather, the effects of alcohol advertisements depend on the extent to which young people like and attend to them.
Music and humor are key elements in determining liking and attention. Importantly, this research used statistical modeling that showed that attention to alcohol advertising increases adolescent drinking, whereas drinking does not influence attention to alcohol advertising. Although research lags behind technology, resources are available that support interventions by medical professionals, parents, and others table 1.
Physicians should address preadolescent and adolescent patients' use of electronic media and the Internet, television viewing patterns, and viewing of R- or X-rated movies or videos when taking a thorough medical history to assess for risk behavior and as a mechanism for discussing sexual knowledge and plans. No guidelines exist on the recommended amount of time that adolescents should spend viewing television or other media. For many parents and physicians, the barometer of overuse is an amount greater than we or our children use the media.
The main concern for practitioners should be whether television or other electronic media use is interfering with an adolescent patient's ability to function effectively in other spheres of life. Does media viewing cut into homework time or other recreational activities like athletics or hobbies? Are teenagers absorbed in long hours of solitary viewing or game playing in their bedrooms without supervision or oversight? Are they modeling their behavior on that of performers or dramatic characters?
Is this behavior inappropriate or harmful for their age or stage of development? Are adults aware of the media influence? Asking adolescents about their media viewing can give the physician or parent the opportunity to detect any feelings of depression or alienation. The adolescent may reveal unrealistic expectations about physical attractiveness and unhealthy dieting and exercise practices.
Suggested areas for inquiry are presented in table 2. Questions to ask adolescents about their use of the media, issues to address, and concerns. The importance of supervision and guidance in the media choices of adolescents and their volume of use should be emphasized to parents and concerned adults. t viewing or participation may be the best option.
When t viewing is not possible, parents and guardians should be encouraged to take advantage of the television V chip and screening software for computers to reduce inappropriate access. Finally, adults in all areas of adolescents' lives need to help teenagers critically evaluate the media and it's often unrealistic representation of characters, products, behavior, and life situations.
Teaching adolescents to be critical consumers of electronic media is the best prevention strategy. Simple exposure to sexual content in the media will not make teens deny or ignore values and information they have absorbed from families, school, religious teachings, and other respected adults. Longitudinal studies of young people could provide a better understanding of how sexual portrayals in the media are integrated into adolescents' beliefs about the risks and rewards of engaging in sex and their intention to act on these beliefs.
Future research must also take into the importance of parental involvement in adolescents' use of the media, the degree of adolescents' understanding of the unreal nature of the media, teens' possible identification with fictional characters or highly visible media personalities, the norms modeled by parents and peers, and adolescents' own understanding of the consequences of health risk behaviors. Adolescents are exposed to many sexual images and messages on television that are almost universally presented in a positive light with little discussion of potential risks and adverse consequences.
Adolescents use the media as sources of information about sex, drugs, AIDS, and violence as well as to learn how to behave in relationships. Research indicates that adolescent sexuality is associated with media use, but the direction of the relationship is not clear.
Practitioners should address preadolescent and adolescent patients' use of electronic media and the Internet, television viewing patterns, and R- and X-rated movie attendance or video rentals when assessing risk behavior for a thorough medical history. National Center for Biotechnology InformationU.
Journal List West J Med v. West J Med. Enid Gruber 1 and Joel W Grube 2. Author information Copyright and information Disclaimer. Correspondence to: Dr Grube gro. This article has been cited by other articles in PMC. Table 1 Resources for further information on adolescents and the media.
Pediatrics ; www. Open in a separate window.
Table 2 Questions to ask adolescents about their use of the media, issues to address, and concerns. Questions Issues to address Concerns How many hours a week do you think you watch television and cable television and videos?
Is use excessive? Possible interference with other activities Isolation; alienation; depressive symptoms How much time do you spend on the computer? What are your favorite game s ; website s ; chatroom s? Prohibitive cost Auctions or internet shopping Ambling Access to adult material —sexual content —political extremism —violence —substance use Interactions with strangers who may take advantage of minors Who is your favorite character or performer, program sor film s Does the adolescent have an unhealthy association or preoccupation with media characters, personalities, or activities?
Inappropriate dress, makeup, speech, or gestures Violent or sexual content inappropriate to age or stage of development Excessive attention to weight or body image —exercise or body building —disordered eating and poor diet —use of diet pils, laxatives, etc. Desire to relive or reproduce favorite plots or media events involving sex or violence. References 1. Committee on Communications, American Academy of Pediatrics.
Sexuality, contraception and the media. Pediatrics ; 95 : Sex on TV: content and context. Adolescents' and young adults' exposure to sexually oriented and sexually explicit media. Media, sex and the adolescent. Cresskill NJ : Hampton Press; Measuring the effects of sexual content in the media: a report to the Kaiser Family Foundation.
Mass media, sex, and sexuality. Adolesc Med ; 4 pt 1 : Sex and the mass media. Sexual material on American network television during the season. Sex content on soaps and prime-time television series most viewed by adolescents. A content analysis of music videos. J Broadcast Electronic Media ; 29 : Prime time TV portrayals of sex, contraception, and venereal diseases. Journalism Q ; 66 : Soap opera portrayals of sex, contraception, and sexually transmitted diseases.
J Commun ; 39 : Talking with kids about tough issues: a national survey of parents and. Premarital sexual activity among U. Fam Plann Perspect ; 19 : Current trends in premarital sexual experience among adolescent women—United States, Trends in sexual risk behavior among high school students—United States, The sexual practices of adolescent virgins: genital sexual activities of high school students who have never had vaginal intercourse.
Am J Public Health ; 86 :Enid sex chats
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Adolescent sexuality and the media